Founders Christina and Madeleine met in 2009 and instantly made a connection in work ethic and ambition. A shared penchant for entrepreneurship and the fashion industry led to opening the doors of the Alcove in 2014. 

At the Alcove, our mission is to share our passions, inspirations and our love of beautiful things. Although elevated, the stores are always approachable, and a curated experience for each client is provided. The collections sought out by the duo reflect the Californian lifestyles they lead. Clothing and accessories with an everyday appeal and a level of sophistication and luxury. The Alcove has established itself as a go-to destination for locals and tourists alike, who are sure to discover items they never knew they always needed.