About us

The Alcove is the go-to oasis for the effortlessly cool and casual style we have coined "beach chic". We thoughtfully curate elevated and fresh styles, mainly made in the USA and locally, pushing the envelope for the everyday and contemporary woman. California lifestyle staples like luxe tees, lived in denim and must-have dresses fill our racks, never forgetting about quality. We believe in soft fabrics, comfort and above all, style.